2024-08-29 05:29:06
Grass Valley appointed Alex Keighley as the new Senior VP of Sales for North America. In this role, Alex will play a key part in driving growth and strengthening customer relationships across the region.
With extensive experience in the media and technology sectors, Alex brings a unique combination of industry knowledge and sales leadership to Grass Valley. Commenting on his appointment, Alex shared his vision: “While media companies are going through a challenging period with rapidly evolving business and technology models, it is also a time of enormous opportunities. They need trusted partners who can guide them through these transitions while ensuring they continue to deliver exceptional content. My mission is clear: to demonstrate that Grass Valley offers top-notch technology, is the number one trusted advisor for our clients, and that we are the technical and business partner they can rely on.”
Alex will assume his new position and focus on creating a market-leading organization. “One of the most important responsibilities of a sales leader (or any leader) is to enable their team and everyone around them to achieve the best results. My priority will be to ensure that we have the best people in the right positions, equipped with the tools and resources they need to meet our clients’ needs and achieve the company’s objectives,” emphasized Alex.
Alex’s professional journey is marked by two distinct careers. In the first half, he led sales teams for major media organizations, including Reuters during the dot-com era and the EMEA commercial organization of the Associated Press during the initial wave of multimedia transformation. This experience deepened his interest in the technology behind news gathering, which led him to join Bitcentral, where he supported numerous local station groups in the U.S.
In recent years, Alex held leadership positions at Avid and Telestream, and most recently served as the Chief Revenue Officer of Backlight. He also led the Grass Valley sales team in the western U.S. for five years before taking on these roles and now returns to lead the North America team as the industry enters another phase of unprecedented change.
Tim Banks, the Chief Revenue Officer of Grass Valley, welcomed Alex’s return: “We are thrilled to have Alex back at Grass Valley. His deep knowledge of both our industry and our clients, along with his proven leadership, make him the perfect person to lead our sales efforts in North America. We are confident that under his leadership, we will continue to strengthen our position as the partner of choice for media organizations across the region.”