Zu At the beginning of 2022, the shade of green was a nice indicator of age: the over 30 group had been in their pastel phase for a while, and mint green was particularly popular. Why actually? Maybe because mint green isn’t pink, so more gender neutral. Or because mint green fits into the never-ending Scandi trend with its muted tones and is still a color that is not inconspicuous. The younger generation, if not to say Generation Z, was already further back then, with bright frog green.
The Pantone Color Institute would disagree. The predicted color of the year for 2022 was Very Peri, a deep purple. The year 2022 was undoubtedly green, in the literal sense. This is also due to the man of this year, Volodymyr Zelenskyj.
Since February 24, the President of Ukraine has appeared in an olive green T-shirt. He owns 20 of these T-shirts, Selenskyj told ZDF in October. There were only two when the war started. All the others were gifts, including from soldiers.
Green, the color of hope?
Hard to miss: tracksuit from the Gucci and Adidas collection for this fall
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Image: dpa
Olive green seems more appropriate for encouraging a people at war than suit midnight blue. Apart from that, men who want or have to move the world often always wear the same thing, just not a suit. See Steve Jobs and his black turtlenecks (by Issey Miyake) and Mark Zuckerberg and his gray T-shirts (by Brunello Cucinelli). Now Selenskyj in olive green.
Green, the color of hope? In 2022, green must stand for more, including who-knows-what’s coming. The green of 2022 is reminiscent of the gray that became trending during the financial crisis. Luxury fashion is also there: not so long ago, Bottega Veneta still used lime green as the color of the house. The brand’s new identifying mark: frog green. Also striking is the green tracksuit in the Gucci and Adidas collections for the fall.
Frog green suited the hot summer when posters for She-Hulk, the series about a lawyer who is also a seven-foot-tall green creature with superpowers, hung everywhere in the cities. Coincidence that since then more people than just the younger ones have arrived at Froschgrün?
If the older ones now also wear the bright green of their daughters and sons, it certainly seems a bit as if they are following them to Berlin, off to a cool, exciting life. Or as if they could suddenly become enthusiastic about Tiktok and Insta – where frog green of course also works best.