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He arrived by moto-taxi to our meeting. Friendly and warm, he runs on coffee. At 56, Guillaume Pannaud has been the big boss of TBWA, one of the French behemoths of advertising, communication and the media, for nearly ten years. Air France, Nissan for around thirty countries, McDonald’s, Aldi, Cetelem, GMF, Schweppes, Danone and Netflix are among its customers. Moreover, the company of a thousand employees, between the Paris region, Lyon (Rhône) and the various subsidiaries, is doing “rather” well. Its annual growth is 12% and turnover 260 million euros.