Oakland (USA) – The ice cream brand Häagen-Dazs announced a new Global Campaign in collaboration with the fourth season of the TV series ‘Emily in Paris‘, which will be released on Netflix on August 15th. The campaign, titled ‘Be More Emily‘, includes a limited-edition ice cream range that will be present in 41 markets, themed cakes in selected stores, pop-up displays and social activities. The campaign focuses on the brand’s two most popular flavours: strawberry and salted caramel.
The campaign also includes a prize competition: in 20 markets around the world, consumers will be able to scan the QR code on the packaging to try to win a stay in Paris and participate in the exclusive experience ‘Paris by Emily’.
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