in it,…
*India is the second largest gold market in the world. About half of the gold sold in India is for bridal jewellery.
*Bridal jewelery is made of 22 carat gold. Daily use bridal jewelery is made of 22, 18, 14 carat gold.
* Daily wear gold jewelery is 5 – 30 grams light weight. 35-40 percent of their total sales. Fashion jewelry is more light weight of 5-20 grams. 5-10 percent of their sales.
*Unlike fashion jewelry for daily wear, gold jewelry for brides is heavier. By weight, bridal jewelery accounts for 50-55 percent of sales.
*The price of gold doubled in 2012. As a result, goldsmiths started making more and more light weight jewelry from heavy jewelry.
* Desire for modern designs that have become popular, rise in gold prices and growth in diamond studded jewelery are the major reasons for the sale of light gold jewellery.