Miffy, a character loved around the world, came to celebrate the 70th anniversary of her birth with the exhibition ‘Miffy and the Magic Mailbox’. It will be held at the Insa Central Museum in Insa-dong, Seoul until August 17, 2025.
Miffy’s world view, realized in a space of about 500 pyeong, is sized so that visitors can experience it for themselves. Using media art and interactive technology, the work reacts to the audience’s movements, adding to its liveliness.
Starting with ‘The Magic Mailbox’, visitors follow Miffy’s memorable moments, including ‘Home Sweet Home’, which contains moments with Miffy’s family, and ‘Forest’, where she gained new challenges and courage. By recreating the studio of Dick Bruner, the Dutch artist who created Miffy, you can get a glimpse of the creative philosophy of a little-known artist in Korea and the background of Miffy’s birth.
Miffy has been loved by various generations for 70 years. It provides nostalgia for the older generation and new experiences and enjoyment of Miffy for the MZ generation.
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