Happy birthday Alexa, Amazon’s voice assistant blows out 3 candles in Italy (and 7 in the USA)

by time news

Alexa, Amazon’s voice assistant, blows out its third candle in Italy, the seventh in the United States. And with his years the love of Italians also grows: in the last year 7 million told her “I love you”. To confirm the affection are the numbers of use of the technology contained in the Echo home devices and in the smartphone app: The growth of active users using Alexa has grown by more than 80% since its arrival to date. Listening to music through the speaker tells of 280 million hours of streaming in 12 months. There are then over 500 million, again in the last year, the timers and alarms set and 5 million recipes consulted through the skill of GialloZafferano, with carbonara, tiramisu and pancakes with maple syrup at the top of the charts. The requests on the weather were also very high, amounting to 95 million in 2021, and those on the news of the day, which reached 21 million. Interesting numbers are also those of devices connected to Alexa for the smart home: well over 200 million worldwide and, looking at Italy, in 2021 alone, there were over 1.2 billion interactions, with over 100,000 commands per day.

On the occasion of his birthday, which falls on 6 November to be precise, all users who wish Alexa their greetings via compatible devices and the app will be given a free 4-month period of use of Amazon Music Unlimited by registering service, or a premium pack of songs for use with the Discover Song Skill.

“We would not have obtained these results without the combination of several factors. First of all the work carried out by the Italian team: 50 colleagues, including Language Engineers and Data Scientists, from our Research and Development center in Turin, who have improved understanding over the years. Alexa linguistics by around 70%. In addition to all the other members of the Alexa team who work every day to make Alexa the ideal voice assistant: friendly, talented and fun. And of course we cannot forget the great contribution of the companies we work with and that of developers “, he comments Gianmaria Visconti, Amazon Alexa country manager.

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