Have you ever tried a 480,000 won coffee? ‘Hermes of the coffee world’ rises in Cheongdam-dong

2024-08-01 02:02:49

The ‘Coffee Room’ on the 2nd floor of the ‘Bascha Coffee Cheongdam Flagship Store’ offers a variety of menus made in-store, from desserts to brunch, main dishes, wine, and non-alcoholic mocktails, along with over 200 types of the highest-quality Arabica coffee beans.

Bacha Coffee, the Moroccan heritage coffee brand also known as the Hermes of the coffee world, has finally landed in Korea.

According to Lotte Department Store, the first domestic branch of Basya Coffee, ‘Basya Coffee Cheongdam Flagship Store’, opened on the 1st in Cheongdam-dong, Gangnam-gu, Seoul. It is approximately 380㎡ (115 pyeong) across two floors.

Bacha Coffee is well known for its coffee with a variety of flavors, made from 100% Arabica beans airlifted from 35 countries around the world. The name “Bacha” was given when the first store was opened in the “Dar el Bacha” palace in Marrakech, Morocco, which is now used as a museum.

Basha Coffee currently has 23 stores in 9 countries including Singapore and France. It is widely known as a ‘must-visit restaurant when traveling to Singapore’ due to its antique store interior. The 24th global store, Cheongdam store, was opened by Lotte Department Store, which exclusively secured the domestic franchise and distribution rights. Since April, it has also started full-scale online sales, including opening a dedicated brand hall in Lotte Department Store Mall.

The interior of the ‘Bascha Coffee Cheongdam Flagship Store’ pays homage to the ‘coffee room’ interior in Marrakech, Morocco, where Bascha Coffee originated. From the exterior to the interior, the colors orange and gold that symbolize Bascha Coffee and Marrakech were actively utilized, and the marble floor in harmony with white and black was used to create Bascha Coffee’s unique, luxurious atmosphere.

Lotte Department Store chose Cheongdam-dong as the location for the first domestic store of Basha Coffee because it is a place that fits the ‘premium’ category. Cheongdam-dong is considered one of the representative luxury shopping destinations, and since this store is the first store in Northeast Asia, it is expected that there will be many foreign tourists visiting.

The interior of the store pays homage to the ‘coffee room’ in Marrakech, Morocco, where Basha Coffee originated. From the exterior to the interior, orange and gold, which symbolize Basha Coffee and Marrakech, were actively used, and the marble floor, which is a harmony of white and black, was used to create the luxurious and luxurious atmosphere that is characteristic of Basha Coffee.

The first floor operates as a ‘coffee boutique’ selling various coffee beans, drip bags, and coffee accessories from Basha Coffee.

The first floor is operated as a ‘coffee boutique’ that sells various coffee beans, drip bags, and coffee accessories from Basha Coffee. A professional coffee master is on hand to help you choose coffee that suits your personal taste among various collections such as single origin, fine blend, fine flavor, and decaffeinated, and more than 200 types of 100% Arabica beans based on origin, taste, and aroma. Another feature is that the beans are ground on site to various coarsenesses according to the desired extraction method.

In addition, they also sell coffee drip bags, the ‘Nomad Collection’ which contains coffee beans in various colored cases according to taste and aroma, and coffee accessories such as mugs. They also plan to focus on premium gift demand by offering a gift wrapping service.

When you purchase coffee at the ‘Takeaway’ corner on the first floor, you will also receive a tray with a gorgeous design that symbolizes Basha Coffee, along with its signature desserts, such as Santil cream and crystal sugar sticks.

Also, on the first floor, there is a ‘Takeaway’ corner where you can conveniently take home coffee and some pastries made in the store. When you purchase takeaway coffee, you will also receive a tray with a gorgeous design that symbolizes Basha Coffee, along with signature desserts such as Santil cream and crystal sugar sticks.

A special feature of the coffee room is that when you order coffee on the second floor, a professional server prepares it in a luxurious gold pot.

The 2nd floor ‘Coffee Room’, which has a total of 50 seats, offers a total of 200 kinds of the best Arabica coffee beans, as well as various menus made directly in the store, from desserts to brunch, main dishes, wine, and non-alcoholic mocktails. When you order coffee, a professional server prepares it in a luxurious gold pot. The gold pot is enough for 3~4 cups of coffee, and ranges from the easily accessible 16,000 won to the most premium 480,000 won (Paraiso Gold).

Lotte Department Store plans to continue to expand Basha Coffee’s online and offline sales channels. It plans to open stores in department stores, including the main store this year and the Jamsil store early next year, in the form of a coffee boutique. However, the specific timing has not been set yet, and the company explains that it is currently looking for a suitable location that fits the concept of a coffee room. In the future, it plans to expand to not only stores inside and outside department stores, but also B2B businesses.

Lee Joo-hyun, head of the content division at Lotte Department Store, said, “We have put our heart and soul into raising the premium value of Basha Coffee, from its interior to its menu and service, to the same level as overseas stores such as those in Morocco.” He added, “We will continue to make various efforts, such as gradually expanding our domestic sales channels, so that more customers can experience the premium value of Basha Coffee.”

Reporter Yoon Woo-yeol, Donga.com, [email protected]

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2024-08-01 02:02:49