The resilience and evolving nature of the region’s agricultural landscape were center stage this week as the Napier Port Hawke’s Bay Primary Sector Awards recognized the farmers, growers, and agribusiness professionals driving the local economy forward. The gala event, held in Hastings, served as more than a simple trophy presentation; it highlighted a strategic shift toward sustainable land management, technical innovation, and a concerted effort to mentor the next generation of industry leaders.
This year’s cohort of winners reflects a sector in transition, balancing traditional productivity with modern environmental stewardship. From the pioneers of organic horticulture to the engineers solving erosion challenges, the awards underscored the multifaceted nature of modern farming in one of New Zealand’s most productive regions.
Grant Charteris, chairman of the Primary Sector Awards, noted that the high caliber of this year’s recipients is a testament to the inherent strength of the local industry. He emphasized that the awards are less about individual metrics and more about the philosophy of progress.
“What stands out is not just performance, but the mindset behind it – a willingness to improve, to lead and to back the future of the sector,” Charteris said. “These are people making a real difference, both within their own businesses and across the wider industry.”
Honoring Industry Titans and Quiet Leadership
A significant portion of the evening was dedicated to those who have shaped the region’s global reputation. The Hastings District Council Primary Sector Industry Leader Award was presented to John Bostock, a figure whose influence extends far beyond the borders of Hawke’s Bay. Bostock was recognized for his pivotal role in shaping New Zealand’s organic horticulture industry, helping to position the region as a competitive player on the world stage.
While some leadership is loud and public, others are defined by longevity and consistency. The Laurie Dowling Memorial Award was bestowed upon Pete Tod. His recognition came after decades of service spanning agriculture, governance, and the rural community—a career described by the committee as one defined by quiet leadership and long-term impact.
The professional backbone of the sector was similarly highlighted through the Unison Hawke’s Bay Primary Sector Professional of the Year award. Chris Herries received the honor for his career of technical leadership, providing critical support and expertise to growers throughout the region to ensure crop viability and operational efficiency.
Innovation and Sustainable Land Use
As climate volatility increases, the ability to protect infrastructure and soil has become a primary concern for land managers. The Bayleys Hawke’s Bay Primary Sector Innovation Award was awarded to HEX-LOC Erosion Protection. The company was cited for developing a practical and scalable solution to erosion and infrastructure challenges, providing a tool that allows farmers to protect their land more effectively.
The commitment to diversified and sustainable land use was further exemplified by the winners of the forestry and horticulture categories. The Pan Pac Forest Products Hawke’s Bay Farm Forester of the Year award went to the Humphries family of Humphries Farming. Their approach was lauded for integrating forestry with environmental stewardship and creating on-farm value, reflecting current best practices in land use.
Similarly, the Horticentre Hawke’s Bay Horticulturalist of the Year award was presented to Ngāti Pāhauwera Commercial Development. The organization was recognized for establishing a high-performing horticultural business that successfully balances commercial success with environmental and community outcomes, demonstrating the potential of iwi-led commercial development in the primary sector.
Investing in the Next Generation
A recurring theme of the evening was the urgency of leadership succession. The awards sought to highlight those who are not only succeeding in their current roles but are actively building the networks that will support the industry for decades to come.
Emma Ractliffe received the Craigs Investment Partners Emerging Leader Award. Ractliffe has been recognized for her significant impact within the red meat sector and her dedication to strengthening Young Farmers networks across Hawke’s Bay, ensuring that new entrants to the industry have the mentorship and community they need.
Academic excellence was also rewarded via the Gifford Devine Hawke’s Bay Scholarship, which was awarded to Cameron Brans. A student at Lincoln University, Brans was cited for his sector insight and academic performance, marking him as a future leader in the field.
Hannah Morrah, general manager of the Hawke’s Bay A&P Society, stressed that the focus on youth is a strategic necessity for the region.
“These awards facilitate uncover emerging talent who will steer the sector forward,” Morrah said. “It’s inspiring to see the energy and passion coming through; we are in safe hands.”
Summary of Key Award Recipients
| Award Category | Recipient | Key Contribution |
|---|---|---|
| Industry Leader | John Bostock | Organic horticulture leadership |
| Innovation | HEX-LOC Erosion Protection | Scalable erosion solutions |
| Emerging Leader | Emma Ractliffe | Red meat sector & Young Farmers |
| Horticulturalist of the Year | Ngāti Pāhauwera Commercial Dev. | Community & commercial outcomes |
| Farm Forester of the Year | Humphries Family | Integrated land use & stewardship |
Upcoming Announcements
While most of the honors were distributed during the gala, one major category remains. The Rural Directions Hawke’s Bay Shepherd of the Year will be announced during the Silver Fern Farms Hawke’s Bay Farmer of the Year Field Day. The finalists for this prestigious title include Conor Thorman, Matthew Maxwell, and Cole Price.
The announcement of the Shepherd of the Year will serve as the final checkpoint for this year’s awards cycle, capping off a series of recognitions that emphasize the region’s commitment to both its heritage and its future.
We invite readers to share their thoughts on the evolution of the Hawke’s Bay primary sector in the comments below.
