The reality star recently stopped the activities of her prestigious and sought-after perfume business. The reason? Remove the last name of her ex-husband, Kenya West. It’s not yet clear how the surprising decision will affect Kim’s business, but it’s certainly a particularly brave move
Her perfume brand was founded by Kim Kardashian somewhere in 2017 and has not stopped since. Therefore, it was a real surprise when she announced that she was halting its activities with the aim of re-launching the brand under a new name and a brand new online store.
“I invest my heart and soul in every bottle, so I’m excited to share this news with you,” Kim wrote. She added that during this period, there will be a 40 percent discount on each bottle of perfume. As is well known, this brand name so far: “KKW ‘, which includes Kenya’s last name, which is no longer relevant now that the two have officially divorced.
As you may recall, on the day of the launch of the reality star’s perfume brand, Kim managed to put $ 10 million into her bank account in just one day, all thanks to sales from all over the world. As you know, Kimi’s name has not been making headlines in recent months, mainly due to her current and surprising relationship with comedian Pete Davidson.
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