Heineken launches AI for soccer fans in Peru

Heineken launches AI for soccer fans in Peru

2023-06-05 20:12:37


By: Writing | 06-05-23

Heineken announced the launch of Hein.IAhis new device with artificial intelligence that gathers information from thousands of conversations about the UEFA Champions League and that he will answer all the questions of the fans in Peru. All this, a few days before the final between Inter Milan and Manchester City.

The most outstanding specs of the device are four microphones plus woofer, 2.0-inch tweeter, voice command control, volume control, and fast charging. Likewise, its analysis capacity will allow users to know historical details, statistics and curious facts about the tournament, and to feed artificial intelligence every time they interact with the device.

It should be noted that, in the first instance, the brand has given the opportunity to test Hein.IA to sports and technology specialists, who are talking about this novelty on social networks.

Hein.IA is the combination of the brand name with the acronym in English of the term Artificial Intelligence (AI). According to the international brand manager of HEINEKEN Peru, Giuliana DongoWith this innovation, it not only seeks to share soccer data, but also to provide a unique experience that “refreshes” the minds of its consumers and arouses the passion of true fans.

“We have been official sponsors of the UEFA Champions League since 1994. Every year we renew our relationship with this iconic tournament; however, this year we want to strengthen ties with local consumers, bringing innovations. Through Hein.IA, we hope that Peruvians can learn even more about elite soccer, taking advantage of all the tools that technology gives us and a fresh and consistent with the positioning of our brand, Dongo added.

Those interested in having the opportunity to try Hein.IA, the device programmed for Peruvians to be the best fans of the UEFA Champions League, will be able to learn more on the official channels of the beer brand in Peru.

Fuente: Heineken press release

#Heineken #launches #soccer #fans #Peru


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