2024-09-04 19:14:43
The American food giant seeks to get students into their pockets with pasta that is easy and quick to prepare … even if it means the anger of the residents of La Botte.
Will Italians be ready to go on a crusade against a food industry giant to protect their iconic dish? In recent days, more than one Italian has been killed while discovering a new product from the American brand Heinz: pasta carbonara, with cream and … canned. Marketed in the UK, the box, aptly named #NoDramaCarbonara, is clearly aimed at Gen Z and Millennials, with a low price (1.75 pounds) and ultra-easy preparation.
“Did you know that 32% of Gen Z want their food quick and easy?” announced Heinz on its website. “These #NoDramaCarbonara are destined to become a new favorite among the younger generation, with a delicious dish that requires no cooking skills”. So the company is betting on poor students, with basic cooking equipment and little time – or desire – to prepare a meal.
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A media cry
Responses to the American team’s announcement were swift. The Daily Mail contradicted him “Lazy Generation Z” while the headlines from the English-speaking press have failed to cloud: “Heinz insults all of Italy”annoys the Deputy, when the Telegraph underlines “the great horror of the Italians” and the guards mentioned that “Managers are angry”. Interviewed by the Times, Italian chef Alessandro Pipero described the product as “dog food”while an Italian judge expressed outrage to the Daily Mail: “If there’s a customer who asks me for canned carbonaras, they’ll be out right away”. The issue has been reported to Italian officials: Tourism Minister Daniela Santanchè has also hit the nail on his X account: “Italian food is serious business. As Alberto Sordi said in an American in Rome: “We’re going to feed the carbonara rats into the can.”.
The Italian media Cibo Today, for its part, put a coin in the game machine by flying to the aid of Heinz, remembering that the recipe for carbonaras was created in 1944 in cans to feed the allied troops. Cibo Loni defends “A combination prepared quickly, quickly, without large economic resources and in the easiest and most practical way possible. Heinz wants to meet the demands of today’s youth. “ Nothing to appease the anger of the Italians…
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