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His cart is filling up visibly. Inès, 32, goes for the first time to the new Aldi supermarket in the 13th arrondissement of Paris, where she lives. And each aisle has a surprise in store for him: “Dishwashing liquid at 79 cents, it’s crazy! ” This Parisian usually goes to the Carrefour d’Ivry-sur-Seine (Val-de-Marne), but she decided to say stop after one of her last checkouts: more than 400 euros, all for ” not much”, enough to last less than three weeks with his three children. “I feel like everything is up 10% there. Flour, oil, nappies…”, she breathes.