Hermès at KaDeWe: “Identity and comfort”

Berlin For the time being, the champagne stayed in the fridge for the customers. The new Hermès store opened on the ground floor of the KaDeWe in mid-December – exactly one day before the lockdown. Now a real jewel of shop design can finally be inspected with a “Click & Meet” appointment. A real mood-enhancer, especially in the pandemic, because Hermès stores don’t just sell: like no other luxury boutiques, they represent the values ​​of civilization that distinguish genuine, sustainable luxury, which is committed to human dignity, from the logonary status tussle.

We wanted to find out more and spoke via teams with Denis Montel, who is responsible for the design of all Hermès boutiques worldwide. Montel was sitting in the Paris RDAI office, which surrounds one of the typical historic backyards of the Rue de Mail in the 2nd arrondissement. Behind him stood an immaculately proportioned high shelf as if from Art Deco – albeit in bright, sunny yellow.

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