HiNelson, startup for B2C online nautical accessories, announces the closure of a 1 million euro investment round. The round saw the participation of successful business angels and entrepreneurs and was coordinated by Cross Border Growth Capital advisor. Among the investors are: Marco Ariello, former President of Moleskine; Giovanni Gardelli, Senior Director of Verizon Media; William Griffini, CEO & Partner of Carter & Benson; Giacomo Ruzza, former CEO of Iglu Cold Systems; Fabio Mondini of Focatiis; Moffu Labs.
Focusing on customer care, community building and omnichannel, HiNelson intends to strategically position itself on the market as the only digital pure-player in Italy, spreading the passion for the sea also thanks to the HiNelson Academy, an e-learning platform entirely dedicated to the nautical world.
Thanks to the new capital, the startup is therefore preparing to conquer further market shares for expand its community and reach over 45,000 boaters by 2022. The route is therefore outlined: an increase in the catalog, optimization of the marketing funnel and improvement of the IT infrastructure will be the main drivers of growth, with the support of a new Board of Directors enriched by entrepreneurs with international backgrounds and successful exits.
“We want to become the reference point for every European yachtsman. Not a simple product purchase platform, but a place to find new inspirations and nurture the passion for the boat “, explains Marcello Labruna, Founder and CEO of HiNelson. “With the support of Growth Capital we will continue to grow the community, expanding and strengthening our market presence and enhancing the HiNelson Academy,” he adds.
Fabio Mondini de Focatiis, Founder and CEO of Growth Capital, underlines: “HiNelson went through 2020 perfectly understanding the competitive scenario, with the activation of new channels and the strengthening of its positioning in order to make the most of the sector’s digitization trends. The reduction in the Cac and the improvement in margins attest to the quality of this team in a year full of challenges. We are happy to be alongside HiNelson on this journey. “