Elon Musk states, practically every week, that the number of users who use Twitter It hasn’t stopped growing since it took over the social network about a month ago. However, the economic data does not go hand in hand. Advertisers are leaving the social network due to doubts about the content moderation policy that the tycoon wants to apply.
Currently, advertising represents the 90% of Twitter revenue. However, Musk wants to change it by convincing users to be willing to pay the eight dollar monthly subscription that costs Twitter Blue, the necessary service to be able to access, among other things, the verification signs. The same ones that, previously, were used to mark the accounts of known users, companies and governments as authentic.
Beyond this, the new management of the ‘app’ wants to make important changes to an application that, before Musk arrived, was far from being a gold mine. This is demonstrated by the fact that, during the last decade, it has lost money in a practically systematic way.
One of the steps that the social network wants to take to change the situation is through alter the algorithm so that the tool works more like TikTok. Something that, in recent months, Meta has already tried with its social networks Facebook e Instagram. Specifically, as reported by the little bird network, it will begin to show Internet users more content published by accounts that it does not follow. Something similar to what happens in the popular Chinese application.
We want to ensure everyone on Twitter sees the best content on the platform, so we’re expanding recommendations to all users, including those who may not have seen them in the past.
You can learn more about them, and how to best control your experience: https://t.co/ekYWf57JSc
— Twitter Support (@TwitterSupport) November 30, 2022
“We want to make sure that everyone on Twitter sees the best content on the platform, so we extend the recommendations to all users, including those who may not have seen them in the past,” Twitter said in a post on its Twitter account. support account.
It is not uncommon for Twitter, like other social networks, to pay attention to TikTok at a time like the present. Despite the problems suffered by most platforms, especially due to the slowdown in the advertising business, the video site is still booming. Its income is increasing and, while others are forced to lay off part of their staff, as has happened with Meta and Twitter, the Bytedance-owned tool continues to grow.
According to ‘The Wall Street Journal’, the ‘app’ will hire 3,000 new engineers. Plus, your ad revenue grows. According to research firm Insider Intelligence, it is on track to generate $10 billion in advertising revenue, more than double what it did for all of last year. Data that would improve those of TikTok.
«TikTok users currently consume content on the platform about 80 minutes a day. Those of Instagram 33. We are talking about more than double, “explains in conversation with ABC Carlos García, head of the advertising agency COSMIC in Spain, specialized, specifically, in the development of advertising campaigns on TikTok.
The keys to the success of the Chinese application, beyond its enormous popularity among young people, reside in the video format and in how well the algorithm manages to display content that is of interest to the Internet user. Precisely, the latter is what Elon Musk would currently be trying to replicate on Twitter. The tycoon has also shared his intention that the video have more weight in his new ‘app’.
The tycoon already stated in a meeting with the workers of the social network, held last spring, that he hoped that the text message application would have an algorithm like the Bytedance tool.