2024-07-10 23:01:13
An exhibition highlighting HYBE, the Korean entertainment company that produced global K-pop groups such as BTS, will be held at the Grammy Museum in Los Angeles, California, USA. Stage costumes and production logs of idol groups affiliated with HYBE, including BTS, Seventeen, and Seraphim, will be on display.
On the 9th (local time), the Grammy Museum announced that it will hold an exhibition related to HYBE from the 2nd of next month to September 15th. The title of the exhibition, ‘We Believe in Music’, is the corporate goal that HYBE presented in 2021 when it changed its name from the existing Big Hit. It contains the meaning of ‘spreading good influence through music and creating changes in lives.’
The exhibition will feature costumes worn by singers in hit songs such as BTS’s “Back to You,” Seventeen’s “Maestro,” Tomorrow x Together’s “Sugar Rush Ride,” Enhypen’s “Sweet Venom,” and Seraphim’s “Easy.” Also on display will be books that inspired HYBE Chairman Bang Si-hyuk and cheering tools used by fans.
The Grammy Museum said it planned this exhibition in collaboration with HYBE, saying, “You can experience the process of HYBE becoming a leader in the global entertainment industry through innovation and creativity.” It also emphasized that HYBE’s musicians represent the present and future of the global music landscape.
This museum was established in 2008, the 50th anniversary of the American popular music awards ceremony, the ‘Grammy Awards’. It is a five-story building with an exhibition space of 2,800㎡ (approximately 850 pyeong). This exhibition is expected to be the largest exhibition since its establishment, using the entire 2nd and 3rd floors of the museum.
However, the girl group New Jeans, which belongs to Adore, a label under HYBE, will not be participating in this exhibition. This seems to reflect the conflict between Adore CEO Min Hee-jin and HYBE.
Reporter Lee Ji-yoon [email protected]
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2024-07-10 23:01:13