Ramallah – the world of the homeland
HUAWEI Mobile Services (HMS), part of the Huawei Consumer Business Group, hosted the Huawei Developer Day at the Dubai World Trade Center in October. The event brought together developers, industry partners, tech-savvy marketers and media from across the MENA region to learn about the latest developments in the HMS ecosystem and also introduced the Huawei Global Application Innovation Competition (Apps UP).
HMS Core was a major focus of the event, forming part of the HMS ecosystem to offer a rich set of open hardware and cloud capabilities. This toolkit helps developers quickly build apps with the goal of rapid growth and business monetization. With HMS Core, developers can create excellent applications for users.
Facing industry challenges with strong capabilities
HMS Core provides more than 70 capabilities for areas covering application services, graphics, artificial intelligence, media, system, security, and smart devices. By September 30, 2022, more than 220,000 global applications have integrated HMS Core.
Furthermore, based on its open capabilities, HMS Core offers end-to-end solutions to assist a wide range of applications in multiple industries, such as e-commerce, media, entertainment, news and finance. For example, the HMS Core travel and transportation solution will feature prominently, helping to address a wide range of usage scenarios, including rides, lodging, public transportation and air travel. This toolkit takes advantage of the built-in location functionality of the HMS Core Location Kit to easily capture users’ locations. Not only that, but the solution also offers powerful capabilities like detailed mapping, efficient route planning, and more.
Facilitate app growth and monetization
HMS Core not only provides practical functionality that can be easily integrated, but also helps developers scale and monetize their applications. At the event, HMS Core displayed several capabilities to enhance operations.
In the area of application services, the HMS Core push suite allows developers to send messages and data to their applications on user devices. With the built-in push suite, applications can reach their target users in a timely manner, which increases user engagement and stability.
HMS Core Ads Suite provides a Publisher Service to help developers grow their business and an Open Advertising Identifier (OAID) to personalize ads for their users.
Furthermore, HMS Core’s in-app purchases (IAP) simplify the purchase path for users in the app.
Creating mutual benefits for developers and users
HMS Core also unlocks a wealth of innovative capabilities, an example of which is the ML suite. In the field of artificial intelligence, the group allows developers to take advantage of advanced machine learning capabilities to build AI-powered functions, such as translation.
Moreover, HMS Core suites can be easily integrated into an application. In fact, some SDKs can be integrated in just one day for one person. HMS Core provides systematic documentation covering SDK integration and application development, as well as multiple technical support channels, so developers can use HMS Core suites to overcome setbacks during development. This library of development kits helps create applications that allow users to enjoy a smart and diverse experience for all kinds of situations with Huawei devices.
The huge media presence epitomized the success of the HUAWEI Developers Day and the reaction from the audience was overwhelming. As a model for the event, HMS Core will continue to unlock powerful capabilities to help developers create fun and easy-to-use applications.