Florence Bennasar, a certified professional organizer, has launched her new home organizing business, Trésors d’Organisation, in Vitré, Ille-et-Vilaine. With over 20 years of experience in the fashion and luxury sectors, Bennasar aims to help individuals create serene and orderly living spaces. Her services focus on decluttering and optimizing various areas of the home, including wardrobes, kitchens, and offices. Inspired by the American trend of home organizing that began in California in the 1980s, her approach emphasizes the importance of feeling cozy in one’s home. Bennasar’s mission includes promoting sustainability by connecting with local circular economy initiatives, encouraging clients to rethink their consumption habits while enhancing their quality of life.
Q&A Interview with Florence Bennasar, Founder of Trésors d’Organisation
Editor of Time.news: Florence, congratulations on the launch of your organizing business, Trésors d’organisation, in Vitré! Can you tell us about your journey from the fashion and luxury sectors to becoming a certified professional organizer?
Florence Bennasar: Thank you! My transition to professional organizing was a natural evolution for me. With over 20 years in the fashion and luxury industries, I developed a keen eye for detail and an appreciation for aesthetics and functionality. I realized my true passion lies in helping individuals create serene and orderly living spaces, which ultimately led me to this rewarding career.
Editor: Your services focus on decluttering and optimizing various spaces within the home. What specific areas do you specialize in, and how do you approach each project?
Florence: I specialize in transforming wardrobes, kitchens, and home offices. Each project begins with understanding the client’s unique needs and lifestyle. I guide them through a decluttering process, encouraging them to evaluate what they truly need and love. From there, I help optimize their spaces to achieve both beauty and practicality, ensuring that every item has its place while also creating a cozy surroundings.
Editor: Your approach seems to draw inspiration from the American home organizing trend that started in California in the 1980s.How has this influenced your methods and style?
Florence: Absolutely! The American home organizing trend emphasizes creating spaces that are not only orderly but also enjoyable to live in. I integrate this philosophy into my work, focusing on how a well-organized space can enhance comfort and well-being. I believe that feeling cozy and at home is essential for mental peace and productivity.
Editor: Sustainability is a key aspect of your mission. can you elaborate on how you connect with local circular economy initiatives and promote lasting practices among your clients?
Florence: One of my core missions is to promote sustainability in every project. I work with local circular economy initiatives to help clients rethink their consumption habits.This can include donating items they no longer need, recycling, or upcycling materials to give them a second life. It’s about creating lasting change not just in one’s space, but also in the way we interact with the things we own, which ultimately enhances their quality of life.
Editor: Many people struggle with the idea of decluttering due to emotional attachments to their belongings. What advice do you offer to help them through this process?
Florence: It’s common to feel attached to belongings, which is why I advocate for a gentle decluttering approach. I encourage clients to take their time and reflect on each item. Asking questions like “Does this still serve me?” or “Do I love this?” can definitely help clarify what truly matters. It’s critically important to create a supportive environment where clients feel empowered to make decisions about their possessions.
Editor: As an expert in home association, what trends do you see emerging in the industry, particularly regarding the intersection of organization and wellness?
Florence: The connection between home organization and wellness is definitely gaining momentum. People are becoming more aware of how their living environments impact their mental and emotional states. Trends like minimalist living,sustainable practices,and the pursuit of wellness through decluttering are on the rise. I foresee a continued emphasis on creating personal sanctuaries—spaces that reflect individuality while promoting peace and mindfulness.
Editor: what practical tips can you share with our readers who are looking to begin their own organizing journey at home?
Florence: Start small! Tackle one area at a time—whether it’s a single drawer or a closet. Set a timer for focused sessions, like 30 minutes, to avoid overwhelm. Don’t be afraid to seek help or inspiration through resources like books or online communities. And remember, the goal is progress, not perfection. Enjoy the journey of creating a space that you truly love and cherish.
editor: Thank you, Florence, for sharing your insights with us. Your dedication to enhancing the quality of life through organization is truly inspiring!
Florence: Thank you for having me! I hope to inspire others to embrace the transformative power of an organized home.