Semlat, a leading importer of luxury vehicles and SUVs in Israel, has launched the Hong Kong Chinese car brand from the leading car conglomerate in China, FAW. The first model to land in Israel is the Hongchi E-HS9, the prestigious FAW vehicle.
The FAW (First Automobile Works) concern, currently ranked 66th in the Fortune Global 500, was founded in 1953 and is in fact the first automobile manufacturer in China, with many years of tradition and experience. The group has revenues of about $ 101 billion a year and it currently produces over three million vehicles a year, some in collaboration with the Volkswagen and Toyota brands and the rest for its independent brands. The group is affiliated with the ruling Chinese government and is wholly owned by the government.
The Hongchi brand (HONGQI, in Hebrew – red flag) is the best-selling and best-selling brand of the FAW Group and it also serves as the official vehicle of the President of China and the Chinese government. Hongchi is considered to be the largest Chinese premium brand that ranks premium car sales in China in fourth place with about 300,000 dedications in the past year. Hongchi launched with great success at the beginning of the year operations in Norway and now also in Israel, which has been chosen as the second country in the European market. Giles Taylor, a former Rolls-Royce designer, is the brand’s official VP of design.
It’s hard to remain indifferent to the latest design Hongzhi E-HS9 and uses Matrix Led headlights, a unique grille inspired by a flowing waterfall, a red LED strip in the front – a unique design mark for the brand from its early days, hidden handles that keep the design clean and improve the drag coefficient. Full panoramic roof with electric opening, acoustic windshields and noise cancellation technology by counter frequencies. The driver’s environment is equipped with a center console decorated with walnut wood, 4 huge screens for controlling the vehicle and soft leather cladding in the driver’s environment. In addition, electric adjustable steering wheel, ambient lighting with a wide range of colors, row of seats, third row with electric folding and opening, 9 “screen for climate control in all rows of seats, 360-degree camera and view with 3D display and angles. , Option of massage in the front seats, heated and ventilated electric “captain” seats, double French stitching in the shape of diamonds, Nappa leather upholstery, soft closing for doors.
The Hongchi E-HS9 reaches 100 km / h in 4.9-6.5 seconds thanks to an electric power that includes a battery capacity of 84/99 kWh, a power of 435/551 hp, a driving range of up to 441 km According to the WLTP standard and has a charging capacity of AC 11 kWh and DC 108 kWh.
The Hongchi E-HS9 is marketed with a five-year silent head package that includes periodic treatments, a 5-year or 150,000 km warranty and an 8-year or 160,000 km battery warranty. The vehicle will be marketed in three trim levels, the Premium model, the base will cost NIS 399,000 (the most expensive exclusive model will cost NIS 499,000).
Shai Feldman, CEO of Semlat: “The brand we launched sets a new standard of electric luxury on Israeli roads, for vehicles that have never been seen before in the local car market and to a large extent also in the world. We are proud to lead the entry of FAW into Israel, one of the largest automotive corporations in China and the world. The automotive industry has experienced many changes in recent years, and I am confident that the cooperation between the groups will be able to yield innovative and groundbreaking achievements for the benefit of customers in Israel. We see the FAW Group as a strategic partner in our vision to develop the automotive industry in Israel in a variety of areas. The current model is the first in a series of models that will arrive in Israel in the coming years via a symbol. “
