HONGQI – the most expensive Chinese premium electric brand in Israel – local launch.

Sergeant this morning launched the HONGQI brand – Hongchi from FAW – one of the leading car manufacturers in China. It is a luxury brand, which is also the official motto of the President of China and its government. The first model to land in Israel is the E-HS9, an all-electric luxury model with 6 or 7 seats that is 5.21 m long, over 2 meters wide and has a huge wheelbase of 3.11 m. More models of the brand are expected to arrive later.

Tal Stone | 06/04/22

FAW (First Automobile Works) was founded in 1953 and is actually the first automobile manufacturer in China. The group has revenues of about $ 101 billion a year and it currently produces over three million vehicles a year, some for collaborations with the Volkswagen and Toyota brands and the rest for its independent brands.

Today, the group is affiliated with the ruling party in China and is wholly owned by the government.

The Hongchi brand (in Hebrew – red flag) is the best-selling and best-selling brand of the FAW Group. The brand is considered to be the largest Chinese premium brand, which is ranked fourth in premium car sales in China, with about 300,000 dedications in the past year.

Hongchi launched operations in Norway earlier this year and now in Israel as well.

Giles Taylor, a former Rolls-Royce designer, is the brand’s official VP of design.

The model has a very dominant design and dimensions, a unique grill inspired by a waterfall, a red LED strip in the front, hidden handles on the doors, a panoramic roof, acoustic windows and noise cancellation technology by opposite frequencies.

The driver’s environment is equipped with a center console decorated with walnut wood and soft leather upholstery, there is a switch between 7 driving modes and vacuum closing doors.

The entry model, premium, is priced at NIS 399,000, and includes 7 seats covered with Alcantara, the front ones have electric sliding, heated seats in the first two rows, climate control with 4 areas and 21 “rims, 8 speakers, wireless charging and more.

Above it is a Luxury model, which costs 459,000 NIS, and it also includes LED matrix headlights, mood lighting, 12 speakers and climate control with 6 areas. In the field of safety, automatic control of high beams has also been added.

At the top of the offer is the Exclusive finish level, which costs NIS 499,000, and it comes with 6 captain seats that cover napa skin and move electrically, the four seats in the two front rows are also ventilated and front with massage, adaptive air suspension, additional driving mode – extreme – that manages to polish a whole second in acceleration For 100 km / h (4.9 s instead of 5.9) and airbags also on the sides of the middle row of seats (8 total).

In this model, there is also a 16.2 “multimedia screen in front of the front passenger.

Active safety systems include warning of opening a door on an unoccupied road, warning of cross traffic in the rear, active prevention of deviation from the lane, automatic braking in the detection of two-wheeled vehicles and pedestrians, adaptive cruise control, identification of “dead space” vehicles, smart speed control and alert tiredness.

The model is powered by a pair of electric motors, one per axle, the model performs differently between the trim levels, and it reaches 100 km / h in 4.9 to 6.5 seconds, quite agile despite a considerable curb weight ranging from 2.5 tons to 2.66 tons, Depending on the level of finish.

The battery capacity is 84-99 kWh, depending on the model, the power is 435 – 551 hp (torque of 61.2 to 76.5 kg respectively), and the range is 380 km and up to 441 km, According to the WLTP standard.

The charging capacity of AC is 11 kWh and DC is 108 kWh. A fast charge between 20-80 percent will take about 25 minutes and up to half an hour.

The Hongchi E-HS9 is marketed with a five-year silent head package that includes periodic treatments, a 5-year or 150,000 km warranty and an 8-year or 160,000 km battery warranty.

Shai Feldman, CEO of Sergeant: “The brand we launched this morning sets a new standard of electric luxury on Israeli roads, for vehicles that have never been seen before in the local car market and to a large extent also in the world.

We are proud to lead the entry of FAW into Israel, one of the largest automotive corporations in China and the world. The automotive industry has experienced many changes in recent years, and I am confident that the cooperation between the groups will be able to yield innovative and groundbreaking achievements for the benefit of customers in Israel.

We see the FAW Group as a strategic partner in our vision to develop the automotive industry in Israel in a variety of areas. The current model is the first in a series of models that will arrive in Israel in the coming years via a symbol. “


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