2023-12-18 19:38:26
HONOR, the iconic global technology brand, and Porsche Design, the luxury lifestyle brand, have announced a strategic partnership to develop innovative products that combine exceptional design and cutting-edge technology. Both companies, with shared values of excellence and pushing boundaries, will work together to offer customers a luxury user experience in the world of electronics.
Perspective Writing
Through its outstanding research and development (R&D), HONOR has become an industry leader in foldable smartphones and innovations in mobile photography. Its portfolio of smart and innovative products stands out in battery life, display technology, photography and video. For its part, Porsche Design, with more than 15 years in the smartphone business and a timeless, functional and purist design philosophy, will contribute its unique experience to the project.
“This partnership with HONOR is a milestone for the expansion of our iconic electronics portfolio,” said Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group. “With HONOR, we have found the perfect partner to deliver exciting products that combine exceptional design and outstanding performance.”
George Zhao, CEO of HONOR, said: “We are honored to work with Porsche Design and explore how innovative collaboration can merge exceptional design and outstanding performance. “This partnership opens up exciting opportunities to strengthen our growth in global markets.”
The first sample of this collaboration will be revealed in January 2024 in China, promising a smart device that will fuse innovative technology, pioneering product concepts and timeless aesthetics. HONOR and Porsche Design are ready to bring cutting-edge innovation and premium purist design to the world of luxury smart devices.
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