2024-07-03 20:02:19
More than 20 years ago, at the beginning of the 21st century, the artificial intelligence It didn’t inspire as much passion as it does now. Said by Dr. Ray Guo CMO of HONOR “neural networks were not fashionable.”
That is why HONOR took up the path explored by those who, ahead of their time, saw in the analysis of artificial intelligence algorithms the path to give way to the implementation in the daily life of humanity.
SDPnoticias was part of the first delegation of journalists and content creators from Latin America to visit the research and development centers of HONOR in Shenzhen y Beijing, Chinaand there was an opportunity to talk with Ray Guo and Fang Feileaders of the smartphone company.
“Artificial intelligence is like the Internet, it can be used for everything. We will see AI reach all devices in the next decade. I am not sure about much, but I am sure about this.”
Dr. Ray Guo, Chief Marketing Officer (CMO) de HONOR
“The HONOR team wants to be the first beyond China. In 3 years, the path has been made. I can’t tell you what you haven’t been able to see.”
Fang Fei, President of Product Line, HONOR Device Co., Ltd.
Artificial intelligence vs generative AI: For HONOR they are not the same and we tell you why
For Dr. Ray Guochief marketing officer of HONOR, there is a Significant difference between artificial intelligence and generative AI and understanding it is what opens the way to the democratization of its use:
- Artificial intelligence: A development that has been facilitating interaction between humans and electronic devices for decades
- Generative Artificial Intelligence (Generative AI): This is the most talked about type due to the advances demonstrated by tools such as OpenAI’s ChatGPT
Ray Guo he claimed Shenzhen that HONOR was one of the first to recognize The potential of generative AI so the development team I was already focused in implementing “neural processing units” before anyone.
RAY GUO, Chief Marketing Officer. Honor (Elizabeth Flores)
This is reflected in the first generation of HONOR Magic Series smartphonesrevealed in 2017.
“We were the first to launch a phone with an NPU as the computing powerhouse”
Dr. Ray Guo, Chief Marketing Officer (CMO) de HONOR
The use of generative artificial intelligence allows HONOR devices to recognize user intentions at the macro level as well as offering personalized recommendations and suggestions.
About, Fang Fei in Beijing landed the idea as follows:
“Artificial intelligence can know you personally and offer more powerful functions; follow your intentions. It is not about knowing what you want to do, but about finishing it.”
Fang Fei, President of Product Line, HONOR Device Co., Ltd.
Added to this is the ability to combine the advantages of different connected devices in the same environment and learning from the same user. That is, with the personalizationthe intuition and the Privacy protectionconnected devices can unlock the potential of artificial intelligence.
HONOR Magic Series with generative artificial intelligence was presented in Mexico in April 2024 with two products:
- HONOR Magic6 Pro
- HONOR Magic V2 (plegable)
(HONOR)
HONOR in Shenzhen and Beijing, two sides of the same coin in the use of artificial intelligence
While In Shenzhen, the production line is 85% automated of smartphones, pads and other devices, In Beijing, young people interested in innovation and development meet.
Fang Fei, president of product line, HONOR Device Co., revealed that people that make up the work teams They must have a passion for technology and training in disciplines such as chemistry, engineering, telecommunications, design and even psychology.
However, the objective of both venues is exactly the same: How to use artificial intelligence on HONOR devices so that their functions are more efficient and respond to people’s needs.
Yes ok HONOR has had its own hardware development for several years, it also has important allies in software such as Microsoft, Google and Qualcomm.
“One of the goals is to create an ecosystem. It is not just Chinese technology, but the best possible from other partners for the enjoyment of each HONOR device”
Fang Fei, President of Product Line, HONOR Device Co., Ltd.
FANG FEI, President of Product Line. HONOR (Eduardo Diaz)
Artificial Intelligence, Latin America and HONOR: What should we expect in Mexico?
The philosophy behind every HONOR device, according to Fang Fei is:
“What human problem can we help solve? What feelings can I experience when using one product and not another? Efficiency is important, the emotional part is invaluable.”
Fang Fei, President of Product Line, HONOR Device Co., Ltd.
Both Fang Fei and Ray Guo – at HONOR’s respective headquarters in Beijing and Shenzhen – said that “Without rushing” Mexico and Latin America will be “witnesses of launches and good experiences” Therefore they recommended “staying up to date” with releases with artificial intelligence in the coming months of 2024.
“The Latin American regional team is responsible for adapting the products to the market needs. The software also has different solutions according to local requirements. There is constant feedback from local markets to China to improve the experience,” Fang Fei said.
2024-07-03 20:02:19