2023-09-01 18:57:03
Magic V2, the foldable smartphone from Chinese Honor measures 4.70 mm thick when unfolded. Honor
The Chinese are doubling their ambitions with their Magic V2 and want to shake up the Korean monopoly in Europe.
Can Honor shake up Samsung’s near-monopoly on the foldable phone in Europe? This Friday, on the occasion of the opening to the public of the Berlin electronics fair, the IFA, the question was on everyone’s lips. The Chinese smartphone manufacturer, which became independent of Huawei in 2019, presented its latest foldable model already available in China, the Magic V2. Leader in market share in its national market, Honor wants to make Europe its second market, and is counting on foldable smartphones to achieve this.
“Analysts expect foldables to make up 39% of the premium market in 2027. At Honor, we believe they will become the market standard”explain to Figaro Tony Ran, European boss of the brand. It is still necessary to shake up the giant Samsung, precursor of this market with its Fold ranges (which open like a book) and Flip (clamshell smartphones) whose market share is around 90% on the Old Continent. The Magic V2…
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