2023-05-11 18:38:08
Time.news – “There are two things that bring me here with great emotion: to receive what you wanted me to recognize and to see Piacenza again”. She said it today Giorgio Armani on the stage of the Municipal Theater of Piacenzamoments after receiving an honorary degree in Global Business Management from the Catholic University.
After having affectionately greeted the male and female students, Armani underlined “the doubly special value” of the title received from the university, “because it rewards my role as an entrepreneur, commitment and passion” but also because “it is conferred on me in my hometown, in a magical place that fascinated me as a child. From Piacenza I left for Milan, but my roots have remained here».
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Honorary degree to Giorgio Armani
The motivation
The Catholic University has conferred an honorary degree on the stylist and entrepreneur «for the international dimension of the brandfor theholistic approach to sustainability, for the tireless search for improvement and for the awareness of centrality of the company in the creation of shared value»
An overall assessment of Giorgio Armani’s work, said Professor Franco Anelli, Rector of the Catholic University, could be drawn up starting «from the assumption, in all its implications, of the problematic dimension of time. Durability, for Armani, is a choice that concerns form and content: classicism of the lines and quality of the material speak of a product designed to resist the run-out of a collection with ease. But the novelty of his proposal has to do with the sensitivity and timeliness in interpreting attitudes, roles and functions of contemporary man and woman, without forcing: “Being yourself, but at your best”. In this sense we can speak of Armani’s classicism, not as a petitio principii, but as the product of an aesthetic innervated by dynamic tensions in the manner of great classical sculpture; the fruit, born almost instinctively and then pursued consistently, of a mobile and open dialogue with man».
History
Born in Piacenza in 1934, Armani «is one of the most illustrious sons of the city of Piacenza, which has honored its image in the world», as the Rector underlined. «Since 1975 it has gathered the tradition of Italian know-how, which has its roots in our territory, in the trades and works of artisans and weaving, tailoring and costume workers, to reinterpret it and make it an iconic universal reference». said Anna Maria Fellegara, Dean of the Faculty of Economics and Law, reading the reasons for conferring the degree in Global Business Management.
Today Giorgio Armani is President and Chief Executive Officer of the Armani Group, one of the leading fashion and luxury companies in the world, with 8,304 employees and 9 manufacturing plants. The Group designs, manufactures, distributes and directly sells fashion and lifestyle products such as clothing, accessories, eyewear, watches, jewellery, cosmetics, perfumes, furniture and furnishing accessories and operates in the catering and hotel sectors. «The impulse to broaden the gaze from the object to the context was the root and consequence of the global expansion of the Armani brand, which today defines a “style” not only in clothing, but in various sectors of what comes in a word defined lifestyle», said Rector Anelli.
«The eclecticism of the entrepreneurial choices does not contradict, indeed at best enhances, the humanistic coherence of inspiration: from the unstructured jacket, the most iconic of Armani’s creations, a project for a house, a hotel, an entertainment venue was born contiguously , crossing the ancient passions for cinema and sport and extending to outline a personal interpretation of glamour: “My eye is behind it and my taste is inside,” says Armani. The future is on the horizon.”
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