2024-07-10 08:30:35
The eleventh edition of Hot Sale continues to grow double digit, with an increase greater than 15% in total sales compared to last year and achieving the 34 thousand 539 million pesos.
According to Mexican Online Sales Association (AMVO) the ticket ranged from 2 thousand 391 pesos. It was recorded that in this season of promotions, 6 out of 10 buyers used exclusively the digital channel and 3 out of 10 made omnichannel shopping.
Fashion, Beauty y Personal care, Electronics and small appliances were the most sought-after products at the sales fair.
About the profile of those who bought in Hot Sale 2024there is a gender balance (48% men and 52% women); the average age is 37 years; and in general this edition registered an increase in participation in the southeastern region of the country.
During the working day, The end user of the purchases was the same buyer in 7 out of 10 cases, but one stands out 52% who bought something for their family, and 13% who bought something for pets.
In the eleventh edition 8 out of 10 chose home delivery, and highlights an increase in the option to pick up at a collection point. /24 HOURS
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2024-07-10 08:30:35