The Auchan distributor has 45 stores in the country and plans to open around thirty convenience stores to supply the population. Solarisys – stock.adobe.com
DECRYPTION – The invasion of the country by the Russian army does not prevent French groups from operating almost everywhere on the territory. Over the past year, their subsidiaries have been reorganized to serve their customers despite the pitfalls.
“We are free. We are strong. We are open for business.” Dressed in his traditional khaki outfit, Ukrainian President Volodymyr Zelensky harangues Wall Street traders in September 2022. While his country has been resisting the Russian army for nearly six months, his message is clear. It doesn’t matter that fighting and bombardments are undermining many parts of the country, now is the time to support the Ukrainian economy.
Volodymyr Zelensky’s call did not go unnoticed by French companies. According to Bercy, they were 160 to be present before the war in a country then considered promising: Ukraine was at 52e place of the most prosperous countries in the world. Despite the Russian invasion and the displacement of millions of Ukrainians, most of them have been on the bridge for a year to continue to operate, in sometimes perilous and always difficult conditions.
Read alsoUkraine: Bercy invites French companies to mobilize to safeguard the country’s vital infrastructure
Auchan is undoubtedly one of the most beautiful emblems of this French desire to maintain an activity…
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