DECRYPTION – Based on the data accumulated over time, the teams seek to push the appropriate theme (safety, family, purchasing power, etc.), depending on the target audience. This targeted communication must nevertheless respect certain rules.
In the race to conquer 48.7 million voters, the contenders for the Élysée have relied on big data strategists to convince the French to slip their name into the ballot box this Sunday, April 10. By relying on the data sets accumulated over time, the teams seek in this final stretch to target their electoral propaganda as much as possible. Voice messages, SMS, emails and personalized letters, the objective is to push the message and the theme (safety, family, purchasing power, etc.) appropriate, depending on the target audience.
“We are targeting as a priority, and through all channels, the voters of François Fillon, who represent a third of our potential electorate”, insists Samuel Lafont, digital manager of Éric Zemmour’s campaign. In recent days, many French people have received a thirty-second voice message from Eric Zemmour on their phones, summarizing his program and calling to vote “for security, against immigration”. The Commission…
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