DataReportal has just released its latest report with data, figures and conclusions very close at hand, which allow us to understand how people in Colombia make use of their mobile devices and access digital services.
These are some of the most significant and useful variables for creating communities on the web, for example, the population, access and speed of the Internet.
How many people are we in Colombia and how old are we?
The platform identified that by 2023 the total population in Colombia is 51.96 million, and that its increase between 2022 and 2023 has been 0.3%, that is, it increased by 170,000. And that 50.7% is female, while 49.3% of the population is male, where 82.2% of them live in urban centers, while 1.78% do so in rural areas.
Regarding the age of this population in Colombia, on average it is 31 years old. Thus, 7.0% are between 0 and 4 years old, 11.4% are between 5 and 12 years old, 7.4% are between 13 and 17 years old, and 11.5 are between 18 and 24 years old. %.
Those who are between 25 and 34 years old are 17.1%; 14.7% are 35 and 44 years old; 11.8% are between 45 and 64 years old; 10.0% are 55 and 64 years old; and 9.2% are 65 years of age or older.
What is the use of the internet in Colombia?
It was identified that as of January 2023, the country has 39.34 million Internet users, and In his analysis, he was able to establish that users increased by 1.5 million, that is, more than 4.1% between 2022 and 2023. More and more people are connected in Colombia.
So with perspective, these user figures reveal that 12.6 million people in Colombia did not have access to or were not interested in using the internet, thus suggesting that 24.3% of the population remained offline.
How fast is the internet in Colombia?
Data published by Ookla and taken up by DataReportal, indicated that Internet users in Colombia could have presented the following Internet connection speeds, as of January 2023.
The average speed of mobile Internet connection through cellular networks was 10.82 Mbps, and the average speed of fixed Internet connection was 89.61 Mbps. Therefore, it was concluded that the speed decreased in 2.52 Mbps, that is, 18.9% during 2022.
What statistics on social networks are we handling in Colombia?
As of January 2023, there were 38.45 million users on social networks in the country, and in general terms, 97.7% of the total base of Internet users –regardless of their age– used or uses at least one social media platform. 51.7% are women and 48.3% are men. Figures that are distributed between Facebook, Instagram, Twitter and Tik Tok, which are the most used by Colombians.
Facebook, As of January 2023, it had 33.5 million users in Colombia, but the potential reach of ads decreased by 1.7 million, that is, -4.7% between 2022 and 2023.
Instagram, for his part, had 17.5 million users, where 55.9% of the advertising audience was female, and 44.1% was male, and potential ad reach decreased by 550,000, or -3.0% between 2022 and 2023.
Tik Tok, until January 2023, had 20.11 million users over the age of 18, and its reach instead of decreasing has increased by 6.5 million, 47.4% between January 2022 and January 2023.
The numbers suggest that the increase or decrease in users is not directly proportional to the reach that the advertising could have, that is, the consumption does not allow to identify the changes in the general user base of the platform.
Finally, Twitter, between 2022 and 2023, registered 5.6 million users in the country. 36% of the advertising audience on this social network was female, while 64% was male.
Although the study warns that unlike other social networks, Twitter frequently presents distortions regarding gender data, and this may be due to the large number of “non-human” accounts that appear in user data.
Finally, the research concludes that in Colombia there are at least 73.68 million mobile cellular connections, so these would be equivalent to 141.8% of the total population.
What is DataReportal and why is it so useful?
It is a portal dedicated to the systematization of data on how people consume the Internet, social networks, and what are the topics that interest them, helps to understand what they really do online, and how digital trends are formed in the world. It has just released its latest report for 2023, with valuable information.