2023-05-10 19:38:29
Dailymotion’s new interface will offer two new features via its mobile application, “Survey” and “React”. Dailymotion
DECRYPTION – The platform, a subsidiary of Vivendi, will inaugurate a new version of its application and is targeting 1 billion users in 2026.
Dailymotion sees much bigger. The French platform, acquired in 2015 by Vivendiaims tocross the milestone of one billion monthly users within three years and triple its audience, to 1.5 billion monthly users, within 5 years”, announces Maxime Saada, its CEO and also chairman of the management board of the Canal+ group. There is still a long way to go since the video sharing site, present in 145 territories, currently claims nearly 400 million, far from the more than 2 billion of YouTube. But the Vivendi subsidiary is confident. “In 2017, Dailymotion’s audience did not exceed 300 million monthly users, recalls Maxime Saada. And every year, we post a double-digit growth in our turnover”. Dailymotion “is not yet profitable”, this horizon, however, “begins to take shape”.
After targeting CSP+ and 25-49 year olds, the platform now wants to seduce Generation Z and is preparing…
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