In simple words about the complex
The brand is introducing innovations in the following areas: new generation displays, artificial intelligence-based functions, improved sound and control. We’ve rounded up the key technologies that set LG TVs apart and make them a great choice for home and business use.
OLED technology
Organic Light-Emitting Diode screens are built from pixels that are self-reliant of each other, can independently adjust the backlight intensity and create ideal blacks and contrast.All this is needed for the most saturated and realistic picture, especially when watching dark scenes and films with dynamic pictures. Another advantage of LG’s OLED screens is their thin and flexible displays, wich has allowed the brand to produce models in different shapes and sizes.
Processors using artificial intelligence
Alpha series processors with AI – α9 AI Processor Gen7, α11 AI Processor 4K, α8 AI Processor 4K, α5 AI Processor Gen 7 and others.These are LG’s own developments that analyze video and sound in real time. They change the brightness, contrast, sharpness and color palette to adapt the picture to external conditions and the content that is played on the screen. These processors recognize objects and scenes to make the image clearer and more detailed, and move the sound accents to the speakers in the appropriate part of the screen.
Dolby Vision technology
The function optimizes the image, and in FILMMAKER MODE it enhances the detail of dark and light areas, color saturation and contrast. Creates a real cinema at home to transmit high-quality images without distortion. Changes occur automatically depending on the lighting in the room.
Dolby Atmos and AI Sound Pro technologies
Thanks to AI processors, Dolby Atmos and AI Sound pro analyze the acoustic characteristics of the room and what is happening on the screen. The collected data is used to adapt the sound. This happens quickly and unnoticed by the viewer. As a result, he will receive clear transmission of dialog and background sound. The system will select parameters for the chase on the screen or the whisper of the main character. in this case, you don’t have to grab the remote control every time to increase the volume.
WebOS and ThinQ AI
Many manufacturers create their own operating system for technology, and LG is no exception. The WebOS platform has a simple and intuitive interface, supports various applications, and is easy to manage.it is combined with ThinQ AI technology. This includes remote control of power on and off, volume settings, channels, functions and applications, as well as content recommendations based on preferences.
energy saving
LG has also taken care of energy saving. In the production of equipment, the brand uses recycled materials where possible, reducing the emission of harmful substances.
The use of LEDs makes TVs more economical to operate. The company also regularly updates device software and improves its functions. Thus, the client receives new technologies, but does not change the TV itself. This means it protects nature and the planet.
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As a PR
What are the key benefits of LG’s OLED technology compared to traditional LED TVs?
Interview Between Time.news Editor and an Expert on Innovative Technologies in LG tvs
Time.news Editor: Good morning, and thank you for joining us today! We’re excited to explore the latest innovations in television technology, notably the advancements made by LG. To discuss this, we have with us Dr. Samantha Lee, an expert in display technologies and artificial intelligence.Welcome, Dr. Lee!
Dr. Samantha Lee: Thank you for having me! It’s a pleasure to be here and discuss these exciting developments.
Editor: Let’s dive right in! LG has been making waves with their new generation displays. Can you explain what makes OLED technology so special compared to traditional LED displays?
Dr. Lee: Absolutely! OLED, or Organic Light-Emitting Diode technology, signifies a significant leap in how displays operate. Unlike traditional LED screens, where a backlight illuminates all pixels, OLED pixels emit their own light. This means each pixel can turn itself on or off independently, which allows for true blacks and an incredible contrast ratio.As an inevitable result, viewers experience a richly saturated and realistic picture, particularly beneficial for movies with dark scenes or dynamic visuals.
Editor: That sounds impressive! I understand that one of LG’s unique selling points is their flexible OLED displays. How does that add to the user experience?
Dr. Lee: The thin and flexible nature of LG’s OLED technology allows for a variety of innovative designs. Consumers can enjoy a range of shapes and sizes that fit their specific needs,whether it’s a sleek wall-mounted display or a curved model for a more immersive viewing experience. This flexibility also enhances room aesthetics, making it easier to integrate these televisions into home or business environments.
Editor: Now, let’s touch on the processing power. LG’s incorporation of artificial intelligence into their processors, particularly the α9 AI Processor, seems to be a game changer. How does AI enhance the viewing experience?
Dr. Lee: The α9 AI Processor analyzes the content being displayed in real-time. It can adapt and optimize various aspects of picture quality,including brightness,contrast,and color accuracy,dynamically adjusting based on ambient lighting and content type. Furthermore, it can upscale lower-resolution content to near-4K quality, enriching the viewing experience significantly. This sort of intelligent processing really elevates both everyday viewing and enhances high-quality content.
Editor: That’s fascinating! It’s also crucial for consumers to have a sound experience that matches the visual quality. what improvements has LG made in this area?
Dr.Lee: LG has integrated advanced audio technologies to complement their visual innovations. They focus on creating a surround sound experience, often utilizing Dolby Atmos for immersive sound quality that makes viewers feel like they are part of the action. This means not only do users get stunning visuals, but they also experience rich, enveloping sound that enhances the overall experience—perfect for both home theaters and casual viewing alike.
Editor: With all these advancements, it sounds like LG TVs are perfect for both home and business use. What would you say to consumers looking to invest in a new television?
Dr. Lee: I would say that investing in an LG TV is about embracing the future of viewing. The combination of OLED technology, sophisticated AI processing, and improved sound systems creates a holistic experience that caters to various viewing needs—whether it’s for binge-watching, gaming, or professional presentations. As technology continues to evolve, having a TV that’s equipped with these innovations can really enhance one’s entertainment journey.
Editor: Thank you, Dr. Lee. Your insights are invaluable! We look forward to seeing how LG continues to innovate in the television space.
Dr. Lee: Thank you for having me! It was a pleasure discussing these exciting advancements with you.
Editor: And thank you to our viewers for tuning in. Stay informed on the latest trends in technology with Time.news!