SURVEY – By adapting content to its different audiences, RTBF has returned to growth.
On March 8, Jean-Paul Philippot will be received at the National Assembly in Paris by the Cultural Affairs Committee as part of the information mission on the future of French public broadcasting. The general administrator of the French-speaking Belgian Radio and Television (RTBF), re-elected in February 2020 for a six-year term, will share his experience at the head of a public company which has embarked on an ambitious transformation plan.
To avoid on Belgian public television, “sick”, to sink further into the crisis and enter fully into the digital age, this former director of hospitals in Brussels, administrator of the RTBF for twenty years, has taken the bull by the horns. He is betting on abandoning an operation in silos – with a very clear separation between television, radio and the Internet – for an organization and distribution of RTBF content on all of its media according to the audiences.
RTBF is no less than four…
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