NASHVILLE, 2025-06-16 13:00:00
Zach Top’s Ascent: A New Label’s Success Story
Zach Top’s hit song “I Never Lie” and the success of his debut album have propelled the independent label Leo33 into the spotlight.
- Zach Top’s song “I Never Lie” reached No. 24 on the Billboard Hot 100.
- Leo33, the independent label, made Top its first signing in the summer of 2023.
- The label focuses on artist progress,a contrast to the high-volume approach of major labels.
Country music is experiencing a resurgence, and at the forefront is Zach Top, whose breakout hit “I Never Lie” has captivated listeners with its blend of classic sound and modern wit. Top’s song, released in September, reached No. 24 on the Billboard Hot 100 in May, an notable feat for both the artist and Leo33, the independent label that signed him in the summer of 2023.
A Fresh Approach to Country Music
what makes Leo33 different from major labels? The label, founded in April 2023 by industry veterans, is built on the idea of focused artist development, a strategy that label head Katie Dean believes has been lost in the current music industry.
Dean, who spent nearly two decades at Global Music Group, believes that major labels frequently enough prioritize quantity over quality, signing many artists and hoping for hits. “I wanted to be in an environment where we could really focus and know everybody who was touching the project at any given time,” Dean stated.
Dean’s experience includes working with artists such as George Strait, Reba McEntire, and Taylor Swift.Top’s signing with Leo33 was influenced by Dean’s background, as Top stated that it “meant a good bit to me that Katie Dean had worked on a bunch of records that had made me fall in love with country music.”
The Team Behind Leo33
Leo33 was launched alongside Rachel Fontenot,Daniel Lee,and Natalie Osborne. The label’s name references the constellation Leo, symbolizing courage and agility.
katie Dean
With backing from Firebird and Red Light Ventures, Leo33 offers competitive resources and marketing support. Dean emphasizes a hands-on approach, with all label members connected via group texts to each artist. She notes that the label’s success depends on its ability to deliver, as it doesn’t have a large catalog to rely on.
Zach Top: A Perfect Fit
Zach Top was drawn to the label because he felt that Leo33’s executives were “veterans in this industry and they are trying this new [label], it feels like they are at square one again just as much as I am and have everything to prove.”
Leo33 A&R executive Osborne discovered Top at Whiskey Jam in Nashville.Dean was instantly impressed,stating that he “made the kind of music that made me fall in love with this format.”
Top’s debut album, Cold Beer & country Music, co-written with Carson Chamberlain, included the single “Sounds Like the Radio,” which references Alan Jackson. The label chose to release the full album shortly after “Sounds Like the Radio” entered the top 40 on the Country Airplay chart.
Listeners were drawn to “I Never lie,” using it in TikTok videos. Other album highlights include “Bad Luck” and “Use Me.”
Other artists on Leo33’s roster include Jenna Paulette, Jason Scott & the High Heat, Ashland Craft, and a fifth artist yet to be announced.
“I Never Lie” reached No. 2 on Billboard‘s Country Airplay chart in May. Top’s catalog has earned 798,000 equivalent album units to date in the U.S., according to Luminate, including 963.9 million on-demand streams.
In March, Ana Shabeer joined as director, business intelligence; and Joseph Manzo started as a marketing coordinator.
Jason scott & the High Heat released American Grin in March, and Ashland Craft’s debut album, Dive Bar Beauty Queen, has also been released. Top’s next album,Ain’t In It For My Health, will be released on August 29. The lead single, “good Times & Tan Lines,” was put into rotation by 50 country radio stations.
What’s Next for Leo33 and Zach Top?
Leo33’s success with Zach Top signals a shift toward artist-focused label strategies. What are the key strategies that Leo33 employs? The label prioritizes individual artist progress, hands-on collaboration, and a focus on delivering results. The future looks bright for the label and its artists, including Zach Top, as he is one to watch in country music.
Top’s rising star highlights the importance of artistic vision and a collaborative approach in the ever-evolving music industry. As the label continues to grow, so too will the careers of its artists.
Leo33’s Recipe for Success
Leo33’s unique approach centers on several key elements contributing to its success. The label’s strategies set it apart from more traditional establishments.
- Artist-Centric Approach: Rather than signing numerous artists, Leo33 focuses on a select roster. This allows for more individualized attention.
- Hands-On Collaboration: Direct dialog is a cornerstone.The team stays closely connected with its artists through various platforms.
- Strategic Partnerships: Leveraging partnerships, such as those with Firebird and Red light Ventures, provides resources and expertise.
The Impact of “I Never lie”
The impact of Zach Top’s chart-topping hit,”I Never Lie,” extended beyond just radio play. It fueled his rise in the industry.
“I Never Lie” resonated with fans, influencing its widespread use on platforms like TikTok. The song’s relatable lyrics and catchy melodies sparked a connection with listeners.This song proved to be a catalyst for increased streams for the artist overall.
Expansion and Future Plans
With the addition of Ana Shabeer and Joseph Manzo, Leo33 is expanding its team. This suggests that the label is preparing for growth. Leo33’s strategy and Top’s talent are a winning combination.
Here are some frequently asked questions about self-reliant record labels and the music industry:
What are the primary differences between independent and major labels?
Independent labels frequently enough prioritize artist development and offer a more personalized approach. Major labels typically focus on a high volume of artists with extensive marketing resources.
What factors contribute to an artist’s success in the modern music scene?
building a prosperous career requires strong songs and a dedicated team. Moreover, embracing digital platforms and connecting with fans are vital.
How does Leo33 identify and nurture talent?
Leo33’s team actively seeks talent at live events and through industry connections. They promote collaboration and tailor strategies based on each artist’s needs.
What role does technology play in the success of independent artists?
Digital platforms like tiktok and streaming services are indispensable for independent artists. They give artists direct pathways to reach a wider fanbase.
what strategies can emerging artists adopt to gain prominence?
Focus on creating high-quality music, engage with fans online, and foster relationships with music industry professionals. Collaboration, consistent releases, and strategic marketing are always key.
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