The hotel infrastructure in Cali is strengthened with the opening, starting October 1, 2024, of the Tru by Hilton hotel, a franchise that enters the country for the first time.
“We are here to change the rules of the game in Colombian hospitality,” said Ana María Montilla, General Manager of MS Hotels, which will be the operating company “We believe in simplicity of heart and an agile and focused spirit, offering a fun atmosphere and attraction that fosters connections.”
Tru by Hilton Cali Sur has 98 roomss. According to Montilla, guests can enjoy a variety of amenities at the hotel, including a well-equipped fitness center, free breakfast, free Wi-Fi, and social spaces for games and meetings.
He added that the hotel, located in Bochalema Plaza, has a modern concept “for people with a young soul,” which introduces differences from the traditional ones in the city and the country.
This infrastructure will strengthen Cali’s hotel offer for events such as COP16, which will start on October 21 and will bring together people from more than 100 countries. According to Manager Tru with Hilton, at this time the occupancy for this important event is at 80%.
Óscar Guzmán, the manager of Cotelvalle, said that it is very important that the infrastructure of the hotel grows, “that is To say that people trust Cali to continue investing in hotels, because they see the current potential of the city and what it will have in the coming years for tourism of different types.
According to data from Cotelvalle, A few days ago, two more hotels were opened in Cali, with the boutique concept, one in the north and another in the south of the capital of the Valley. These are Lotto Hotel Boutioque, which has 30 rooms, and El Patio Andaluz, with 10 rooms.
“We see this as a boost for the city and we are sure that the buyback will be important after the COP because people will fall in love with the city,” said Guzmán.