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Massimiliano Allegri is worried (Reuters)
Juventus’ troubles seem to be piling up. After the announcement of the deduction of 15 points from the old lady’s balance sheet and the total resignation of the board members, some of whom may even find themselves behind bars, the financial problems are also beginning to surface because of the punishment, and they seem just as serious as the sports punishment.
One of the main goals of the heavy punishment that the Turin team received is to remove it from the non-league establishments, or in other words, prevent the team from reaching the Champions League next season, a move which may have very heavy financial consequences.
The Champions League is one of the most profitable ventures for football teams, and on average, reaching it is worth an average of €80 million per year to Juventus, which the team will likely lose. The magnificent club reported at the end of the financial year last June on revenues of approximately 443 million euros, an unimaginable amount without a doubt, that if you subtract the share that comes from participating in the top European enterprise, it seems that next season, if at all, Juventus will be forced to manage without at least 20 percent of their revenues reported.
If the club from Turin succeeds in advancing and despite the heavy punishment it suffered in the league to reach the Europa League, the revenue share is expected to range between 25 and 50 million euros, but above all that hovers the sanctions expected to come from UEFA as well, which may deny Juventus the right to play in European establishments during The next included, which could be a fatal blow for Allegri’s team.
Another facet in which the old lady should encounter a problem is the club’s sponsors. Naturally, Juventus, which played in the final of the 2016/17 season and was watched by 110 million people in that game, will have many sponsors, the punishment may cause an escape from the team’s sponsors, among them Adidas, which has an agreement for 408 million euros until 2027, Allianz which supports In a group with an agreement of 103 million euros until 2030, or Jeep, which is considered a sponsor that may leave the sinking ship before everyone else, with an agreement between the parties that exists in general until 2024, and is considered a company that does not allow its name to be associated with stories as is currently the case with Juventus , whose end is far from over at the moment.
