How Ray-Ban sunglasses became iconic again

by time news

2024-07-29 03:10:23

Ray-Ban, two syllables, a symbol that has not changed since 1937, and a legendary brand. Long before it became associated with pop culture and Hollywood – and made Wild Team’s Marlon Brando a legend – the Aviator model was invented by a duo who also put their name into history. Johan Jacob Bausch and Henry Lomb were two Germans of moderate origins, whose paths crossed in America in 1853. Bosch was a thinker and Lomb a minister with a business acumen. The two men joined forces and began producing monocles, then photographic lenses, binoculars and glasses…

From their small workshop in Rochester, New York, they meet the growing needs of the American population for corrective lenses. During the American Civil War, the duo changed the frames, thanks to vulcanite, a mineral material of exceptional resistance, less expensive than steel. Even today, their family name is linked to optical innovation, specifically contact lenses.

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