2024-08-17 06:39:59
Washing your face with a little water in the morning and evening is a thing of the past. Today, tubes, bottles, creams and containers such as test tubes are stacked on many bathroom shelves. What used to be a quick five-minute process has quickly become a big waste and time consuming – especially for consumers of influencer content.
And the word “getting ready for bed” now looks like an elaborate party in which many steps are followed to apply expensive things in the correct order to the face, neck and décolleté. Finding the perfect skin care regimen is not easy, but rather a labyrinth of rules and restrictions.
This trend, like many others, is driven by social media. On platforms like Instagram and Tiktok, there are many accounts dedicated exclusively to the right care for different skin types. Anyone who enters the word skin care into the search bar will immediately find what they’re looking for: passionate personal skin care experts hold up products to the camera and reveal full bathroom cabinets. for face washes, serums and creams. Most of these videos come from so-called skinfluencers, i.e. influencers who specialize in skin care and share personal tips with a wide following. They show skin care routines in the morning and evening, instructions for use which often seem more complicated than what is included in the package for a medicine.
Skin care as a Latin crossword puzzle
There are actual parallels to medicine: The Latin active ingredient rules, as you recently heard in chemistry class, have long been established by elders as the language of skin care. It is not for nothing that cosmetics manufacturers and beauty blogs have recently started to provide all the ABCs of skin care on their websites. These comprehensive dictionaries are intended to explain many terms that are spread through social media.
AHA and BHA, vitamin A, B3 or C – they all have to be used in the correct amounts, in the correct combination and order to achieve the desired results – and that is the first three letters of the alphabet. For a complete understanding, you may think you need a degree in medicine. In addition to creams and such, tools that can be found more on the desk of a gynecologist or dentist are also recommended. These tools are intended to increase skin circulation with facial massages, reduce wrinkles and achieve botox-like effects.
Social media promotes skin care
The flood of product recommendations and treatment trends create many options that cannot be controlled – many layers do not fit on one face, they can even do more harm than good to skin care. In addition, incorrect information and a lack of science-based knowledge can lead to further misdirection in the skin care labyrinth.
The unlimited suggestion does not leave the skin restless and prevents it from getting used to the routine. This leads to “over-treatment” of the skin. Rashes, allergies and blemishes are often the result. This is especially problematic for older consumers who want to imitate trends.
Dermatological consultation via smartphone
Despite the complications that skinfluencers can cause in the bathroom for many, they also have the potential to serve as a guide in the skincare maze. The skin-related product tips in the videos are often tailored to skin types and problems and can make it easier for customers to find the right products for each skin problem or issues. desired result. Skin aging, acne, pigmentation disorders – videos with individually recommended treatment methods can be found for each of these specific concerns. As with everything on the Internet, you have to be careful about which sources you trust. Among skin influencers there are also people with scientific training who share their knowledge, such as scientist Dr. Me or Leon cosmetics producer, whose Instagram account xskincare follows more than a million people. Their videos serve as digital skin tips, providing information about ingredients and dispelling skin care myths. (And of course they also advertise their own products or collaborations from time to time.)
So it’s all about balance: using social media and skin leaders as digital skin consultants can be very useful, but therefore can’t be carried over by every skincare routine. A regular skin care regimen is important, as is finding individual solutions. Every skin type has its own needs, and what is said to be a miracle cure for one person may not be suitable for another. The well-known saying “Less is more” should also be in the bathroom and it also helps – for your skin, your wallet and your screen time.
#social #media #skin #influencers #influencing #skin #care