How the Call of Duty Franchise Became a Tremendous Cash Machine

Mission impossible… to escape it. Christmas after Christmas, for almost twenty years, it has been at the top of the list of gifts for gamers. Created in 2003 by the Infinity Ward studio and published by the giant Activision-Blizzard, the “Call of Duty” video game series began in the mud of World War II combat before turning into an all-terrain military franchise. The recipe for stunning success: 425 million copies sold and more than 30 billion dollars in revenue in two decades.