2023-08-22 19:24:43
Instagram’s “Reels” soon no longer controlled by an algorithm. This is the new measure to which Meta, parent company of Facebook and Instagram, is complying under new EU rules which become binding from the end of August. The European Digital Services Act (DSA) imposes tougher data privacy rules on internet giants.
This new law also tackles the protection of minors, in particular the 13-17 age group, likely to be confronted with inappropriate content, the fight against disinformation and hate speech.
“Reels” not “classified” by Meta
Exit “profiling”. Forced by the European Union, Meta is reviewing its control of the content appearing on the main feed of its users, in particular short videos, and is planning more significant changes. “We are now giving our European community the ability to see and discover content in the Actuals, Stories, Search and other parts of Facebook and Instagram that is not classified by Meta,” according to its automatic systems, Nick Clegg said. , the head of international affairs at Meta.
All these companies will have to comply with the DSA from August 25, 2023, i.e. in one week
And it’s gonna be interesting
Digital Services Act: EU wants Twitter to recruit moderatorshttps://t.co/TkjiUCqkXe
— Matthieu Audibert (@MattAudibert) August 17, 2023
Clearly, the main “feed” of fans of “Stories” and “Reels” will be able to be classified “in chronological order, from the most recent to the oldest” and will contain only “the people they follow”, indicates a blog post. and no longer managed by an algorithm. Objective according to Meta: that users have “more control” over their content. This will be an option, the current operation can be activated on request.
Heavy fines
Similarly, the Chinese social network TikTok announced in early August modifying its operation to allow users to deactivate the automatic display of content determined by algorithm, a feature often considered addictive or intrusive.
The nineteen “very large platforms” targeted will have to submit from next week to the new European law, under penalty of heavy fines. In addition, Meta will reference and archive all advertisements targeting Internet users in the EU, a measure demanded by the Union. The Dutch travel site Booking.comalso listed among the 19 major platforms targeted, has also announced the creation of a “directory” listing the advertisements that appear on its site.
Finally, Meta will provide more details on how the artificial intelligence systems it uses to classify content on its platforms work, again a European requirement, said Nick Clegg.
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