2024-08-28 17:11:19
DISTRIBUTION – The Danish toy giant has been growing strongly since the beginning of the year, driven mainly by its success among the 18 and over crowd.
An orange-yellow McLaren P1 sits on the lid of a large box, labeled McLaren, on the right, and Lego on the left. The collaboration between the two companies gave birth last July to an amazing product, with a V8 piston engine, adjustable rear wing and opening dihedral doors. In all, it takes about 3900 parts to build this « big car ». Produced between 2013 and 2015, this McLaren costs almost 1 million euros. You will also have to pay 449.99 euros to get the Lego version. The price level which shows that this box is not aimed at children, Lego’s traditional customer.
Most of the people who buy this type of product are actually older people. For many years, the brick specialist has decided to target these customers. “Lego is a pioneer in this field, especially with boxes like the “Death Star”, in the world. Star Wars », estimate…
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