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2023-06-16 11:00:49
The Heylen furniture group once became world famous in Limburg and far beyond with its iconic commercials. But 53 years after father Denis (79) started a small furniture shop, a long-standing feud with his son Koen has caused the empire to collapse. From “he only listened to very expensive managers with no business acumen” to “we have been going backwards for more than 20 years”: there is no shortage of reproaches. Or how groundbreaking advertising alone is not enough to be successful.
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