How Tiktok promotes muscle mania: fitness influencers and beauty ideals

2023-10-06 06:08:30

Dangerous trend on Tiktok: Is this what the new beauty ideal for men looks like?

Dangerous trend on Tiktok

Is this what the new beauty ideal for men looks like?

By Simon Röhricht

Male fitness influencers, pumped up like bodybuilders, reach numerous followers, mostly teenagers, on social networks. A dangerous trend – which at the same time points to a change in the male image of beauty.