2023-04-21 12:03:42
Business branding and personal branding are now closely intertwined, especially for companies led by knowledgeable and charismatic founders.
Therefore, it is understandable that so many business people and professionals linked to the C-suite are developing their own brands and online audiences. It’s no longer enough to simply offer your talents to recruiters; ideally you should offer a personal brand.
By far the best social platform for nurturing a personal brand is LinkedIn.
LinkedIn has become a powerful tool for executives to extend their brand reach and grow their digital following.
Here are some reasons why, as an executive, you should be active on LinkedIn.
Build credibility and trust
LinkedIn is a professional social network and is the prime place where people seek more information about your experience and professional skills. By creating a strong LinkedIn profile and sharing valuable content, you can build credibility and establish yourself as an expert in your industry. This can help build trust with your audience, which is essential to building your personal brand and a successful business.
Start by enabling Creator Mode in your LinkedIn account. Enabling this will give your account a follow button instead of a connect button, allowing others to see your posted content without you having to approve each connection request.
Creator Mode can help you grow your personal brand by expanding your connections and getting your content to reach a much larger professional audience on LinkedIn.
expand your network
With over 700 million users worldwide, LinkedIn is a great platform to expand your network. By connecting with other professionals in your industry, you can build relationships that can lead to new business opportunities, partnerships, and collaborations. The platform also allows you bindtand to groups and discuss with like-minded professionals, which can help you learn and grow in your industry.
Be bold and add people you don’t know on LinkedIn but have mutual connections with, as increasing your reach will require adding users connected to your field of work that you may not know personally.
Adding your LinkedIn URL to your email signature will also direct the professionals you communicate with to your Page so you can make more consistent connections.
Increase brand visibility
LinkedIn is a powerful platform to increase your brand visibility. By sharing content, you can reach a larger audience and increase the reach of your brand. You can also use the platform to promote and share updates about your company. By being active on the platform, you can ensure that your personal brand is top of mind for your audience.
Like other social media platforms, hashtags can be a crucial way to increase your personal brand exposure. Hashtags work the same way they do on platforms like Instagram and Twitter, and will ultimately increase your engagement and reach with each post.
There are also a handful of tricks you can use when using hashtags to make your posts much more discoverable. Avoid spaces in your hashtags; For example, if you want to use the hashtag “LinkedIn Executives,” write it as “#LinkedInExecutives.”
Don’t go crazy with the number of hashtags in a single post; one or two per post should suffice. Keep them short and simple, as shorter hashtags tend to be more popular. You can also follow specific hashtags to make sure specific content makes it to your feed. You can do this by searching for a specific hashtag and tapping on the “follow” button.
Adjusting your personal brand and business tone of voice is also an extremely effective way to grow your personal brand, increase your company’s reach, and create loyal customers. The tone of voice can demonstrate personality and bring visuals to life. If done correctly, it can be a valuable bulwark against negative situations and build personality.
When considering what your tone of voice should be for your personal brand, it’s essential to weigh precisely how you want to convey to partners and clients both verbally and in written content, what style guides you want to follow, and how all of this will come to life in action.
Using hashtags and getting the tone of voice right can be the difference between growing your personal brand and leaving it stuck.
Attract the best talent
LinkedIn is also a great platform for attracting top talent to your company. By sharing updates about your company and culture, you can showcase what makes it unique and attract candidates who are a good fit for your organization. You can also use LinkedIn to post job openings and connect with potential candidates.
If you’re a corporate executive looking to expand the reach of your brand, don’t overlook the power of LinkedIn. By being active on the platform, you can build credibility, expand your network, increase your brand visibility and attract top talent. And by building a strong personal brand on LinkedIn, you can help ensure the company’s long-term success.
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