2023-06-26 17:47:57
In marketing, there are many specialists who use the online activity of a buyer to be able to personalize their strategy. Identity is essential in marketing strategies and there is no job occupation as deeply rooted in it as nurses, since these types of professionals feel a personal mission to care for their community.
That is why society highly values this commitment. For example, the American Nurses Association states that “nurses have a traditional reputation for compassion and dedication and are the glue that holds a patient’s healthcare journey together.”
They provide more than 90% of healthcare worldwide
These types of healthcare professionals provide more than 90% of healthcare worldwide. Though your role is critical but often overlooked, being belittled comes with a price to pay. Regarding this, a study has published the following results:
27% of nurses feel overworked. 46% have expressed that their workload increased in the hospital or clinic. 43% say workplaces do not support a work-life balance.
Yet despite all of this, nurses continue to provide exceptional care and remain highly valued and respected. For example, in the United States, a survey carried out by Gallup indicated that more than 84% of the people surveyed rated the ethical and honesty standards of nursing professionals as “very high” or “high”.
Steps to involve nurses in your marketing strategy
That is why if you want to involve nurses in your marketing strategies, here are some key steps you should take:
Determine if these professionals align with your brand promise. Create an offer that shows you care. Invite nurses to participate. Verify your eligibility. Cultivate your brand relationships.
And you, did you know the importance that nurses can have when implementing your marketing strategy?
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