2024-05-10 01:05:55
Have you ever wondered what the difference is between good and outstanding brands? How can a brand’s goals and values increase its effectiveness?
This Friday, May 10, IAB Bulgaria is organizing training for marketing specialists or entrepreneurs who want to improve the branding of their businesses with the theme “How to turn your brand from Good to Great?”.
The training is led by Tom Hidwegi, a marketer and longtime Senior Director of Creative Strategies at The Coca-Cola Company. Regular commentator and guest speaker in the advertising industry with more than 25 years of experience. Alumnus of the Cannes Creative Leadership program and the Berlin School of Creative Leadership. Its mission is to help brands do more than just be good. He worked on projects for the creation, development and reinvention of brands all over the world, including in Bulgaria.
We often see the benefits of the product being confused with those of the brand, leading to confusing decisions from customers. Even worse, we see how seemingly good and healthy brands lack an authentic purpose, which creates a stressful environment for their managers and condemns them to the use of clichés.
In this hands-on workshop live in Sofia, Tom is committed to laying the foundations for establishing you as a confident brand strategist and making you think about your values. You will go deep into the essence of developing and transforming a brand. Managers are often at a loss as to which path to take, how to develop and strengthen their brand, and how to adapt it to the changing environment.
This workshop will help you gain confidence in creating a brand, you will receive tips and guidance on finding the true purpose of your business to excite consumers.
You can find more about training and tickets HERE.