The design and marketing software giant Adobe acquires the American Figma for 20 billion dollars in a deal that combines cash and shares – so reports the “Wall Street Journal”. The deal is expected to be implemented in the coming days and will probably be announced with Adobe’s report on its revenues.
Pigma is an online platform that allows product and user experience designers in high-tech companies to develop interfaces and share them with the other officials in the company, such as software developers, product managers and marketing people. In recent years, it has become an important project management tool in organizations, and it may complete its portfolio of design products, which includes among other things Premier, Photoshop and Illustrator. Adobe also has a significant hold on corporate marketing departments with its marketing management system, Marketing Cloud.
Expansion immediately