Hunt for brands that profit from the Olympic Games without being a sponsor

2024-08-07 22:32:09

“Your card is in the starting blocks for the Olympics,” announced Edenred’s newspaper at the end of July, with a gold medal emoticon as a bonus. But alas! On August 5, the food certification company – which did not respond to our questions – issued a long erratum: “Following a complaint from the Organizing Committee of the Olympic Games (…), we would like to refer to that our company is not among the staff (…) partners (…). For this reason, our email should not have mentioned the terms “Olympic”, “Paris 2024 Olympic Games”…”