Los Angeles’s cultural landscape is set for a continued flourishing, as Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) announced today a landmark extension of their partnership through 2037. The collaboration, which began in 2015, represents the largest programmatic commitment from a corporate partner in LACMA’s history and promises a modern chapter of artistic innovation and cross-cultural exchange. This extended partnership underscores a shared vision for the intersection of art, technology, and community engagement, solidifying LACMA’s position as a vital cultural hub.
Over the past decade, the Hyundai-LACMA partnership has already yielded significant results, bringing eight major exhibitions to the museum, including Random International’s immersive Rain Room and Diana Thater’s evocative The Sympathetic Imagination in 2015. More recently, Tavares Strachan’s exhibition, The Day Tomorrow Began, captivated audiences and remains on view through March 29, 2026. Beyond exhibitions, the partnership has fostered crucial scholarship in Korean art, establishing a unique platform for exploring both historical and contemporary practices through research, publications, and exhibitions like Beyond Line: The Art of Korean Writing (2019) and The Space Between: The Modern in Korean Art (2022). A final exhibition dedicated to Korean contemporary art is planned for 2027.
A New Era of Collaboration: Hyundai Project and the Art + Technology Lab
The renewed commitment isn’t simply a continuation of past successes; it’s a launchpad for ambitious new initiatives. Central to this next phase is the “Hyundai Project,” a biennial exhibition series beginning in 2028. Each iteration will showcase the work of an artist with strong ties to Los Angeles and the broader Pan-Pacific region. These artists will not only exhibit their work but will similarly create a large-scale banner, designed in collaboration with LACMA, to be installed on the exterior of the Broad Contemporary Art Museum (BCAM), offering a striking visual statement to the community a year before the exhibition opens. The exhibitions will be accompanied by in-depth catalogues, further enriching the scholarly discourse surrounding the featured artists.
Equally significant is the expanded support for LACMA’s Art + Technology Lab. Since its inception, the lab has been a catalyst for innovation, supporting 45 artist projects to date, ranging from Jonathon Keats’s conceptual Superego Suits and Roadable Synapse to Michael Mandiberg’s Workflow and Nancy Baker Cahill’s Substrate. Beginning in 2026, the lab will transition to a biennial grant cycle, accompanied by expanded programming, including symposia and “demo days,” designed to showcase emerging research and artistic strategies.
A Shared Vision for Access and Dialogue
The partnership’s impact extends beyond the walls of the museum. Euisun Chung, Executive Chair of Hyundai Motor Group, emphasized the shared vision driving the collaboration: “Hyundai Motor’s partnership with LACMA was founded upon a shared vision to explore the convergence of art and technology, and to foster new discoveries in Korean art. We are delighted to deepen our commitment to this innovative collaboration, enhancing access for diverse audiences and fostering vibrant cross-cultural dialogue that speaks to the contemporary moment.”
Michael Govan, LACMA CEO and Wallis Annenberg Director, echoed this sentiment, stating, “The long-term generative partnership between Hyundai Motor and LACMA has produced meaningful exhibitions, new acquisitions, scholarship, and incredible opportunities for emerging artists and technologists. We are excited to embark on the next iteration of this partnership and gaze forward to approaching the next chapter with even more energy. Today’s announcement reinforces Hyundai Motor and LACMA’s shared commitment to advancing artistic innovation, nurturing global dialogue, and supporting the next generation of visionary creators.”
Celebrating a Decade of Innovation: All Impossible Deeds
To mark the first decade of the Art + Technology Lab’s impact, LACMA is releasing a new publication this month, All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025. Edited by Joel Ferree, with contributions from Amy Heibel, Claire L. Evans, William Hackman, and David Karwan, the report offers a behind-the-scenes look at the 45 artist projects supported by the lab, highlighting how artists engage with and anticipate emerging technologies.
The continued partnership between Hyundai and LACMA promises to be a dynamic force in the Los Angeles art scene for years to approach. With a focus on fostering innovation, supporting artists, and expanding access to cultural experiences, this collaboration is poised to shape the future of art and technology. The next major milestone will be the release of the full program details for the 2026 Art + Technology Lab grant cycle, expected later this year.
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