Raising awareness of the Solite battery brand and strengthening skin contact with the MZ generation
Hyundai Sungwoo Solite, a company specializing in automotive batteries, is officially sponsoring the ‘ONE UNIVERSE FESTIVAL 2024 (OUF 2024),’ a music festival hosted by automotive culture brand Peaches Group Korea (Peaches., hereinafter Peaches) to strengthen its brand marketing.
‘OUF 2024’, now in its second year, is a composite music festival that provides a special cultural experience to visitors by combining a wide range of automobile culture and various music genres. It will be held for two days from the 24th to the 25th at the parking plaza of Seoul Grand Park in Gwacheon.
This year, headliners who are visiting Korea for the first time include Tyla, who rose to the ranks of global pop stars with the hit song ‘Water’, and rapper Armani White, who has become a hot topic on social media, as well as famous rappers and singers such as Zion. T, Giriboy, and Slom.
Hyundai Sungwoo Solite will set up a dedicated booth to carry out various brand marketing activities. The dedicated booth will host various programs that anyone, regardless of age or gender, can enjoy, such as: △Racing simulator Time Attack Challenge and a unique competition event with drivers Jun-seong Park and Jun Park, who won the 2024 TCR ITALY; △Graffiti art photo zone and eN1 Cup racing car exhibition; △Capsule lottery prize event; and △Mobile phone auxiliary battery rental zone for the convenience of visitors.
Hyundai Sungwoo Solite announced that through its collaboration with Peaches, it will increase the brand awareness of Solite Battery and the motorsports team Solite Indigo Racing, while creating a point of contact with potential customers, the MZ generation, to expand direct and indirect consumer experiences for the corporate brand and products.
In addition, the two companies will continue their collaboration at the ‘2024 Auto Salon Week’ to be held at KINTEX 2nd Exhibition Center in Ilsan from September 6th to 8th. The Solite Indigo Racing race car will be showcased at the hero car exhibition zone of Peaches, the co-host of the 2024 Auto Salon Week. The exhibition cars are the Genesis 4.0 GT and the i30N TCR, and they are expected to provide fun and things to see for visitors to the event.
A representative of Hyundai Sungwoo Sollight said, “As a leading company in the auto parts and motorsports industries, we are very pleased to collaborate with Peaches, which represents auto culture and the younger generation. We believe that through this collaboration, the two companies have laid the foundation for the public to enjoy auto culture through racing content and other media.” He added, “We plan to continue to prepare various marketing activities that can encompass both existing and potential customers.”
Meanwhile, Hyundai Sungwoo Solite is part of the Hyundai Sungwoo Group along with Hyundai Sungwoo Holdings, its holding company, and Hyundai Sungwoo Casting, a specialized manufacturer of major automobile parts such as brake discs and engine parts, as well as alloy wheels for vehicles such as the Genesis G90.
Reporter Yong-Seok Choi, Donga.com [email protected]
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2024-08-23 09:40:22