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One dawn last summer in the Ukrainian city of Kherson, those fumbling for their radio at seven in the morning might have heard a Russian presenter wishing them good morning with a surreal imitation of a motivational video: “As Lenin said : ‘At work we forge ourselves’. I too was like an orangutan in a zoo, but I started working hard and bought myself a car, built myself a house in the Crimea and even improved my IQ. Work just as hard all day and you’ll be just like me.”